Build Meaningful Relationships with the Media
Media coverage can help your organisation reach audiences far beyond your own community. Whether through local newspapers, radio, television or digital platforms, effective media communication increases public awareness, attracts new supporters and highlights the positive role that grassroots sport plays in society.
This section explores how journalists work, what makes a story newsworthy and how organisations can communicate more effectively with media professionals. You’ll find practical guidance on preparing press releases, pitching stories, organising media-friendly events and representing your organisation confidently during interviews.
Rather than simply promoting activities, you’ll learn how to present stories that are relevant, timely and valuable to the wider public, helping your organisation become a trusted voice within your community.
Start by watching the introductory video to discover the key concepts, understand why this topic matters and prepare for the practical resources below.